Privacy notice - Direct marketing
Why do we use your personal data?
We will use your personal data to send you marketing offers, information surveys and invitations through e-mails and postal mail.
In order to optimize your experience of Darkside Eyewear we will provide you with relevant information, recommend products, send you reminders of products left in your shopping bag and send you personalized offers.
All these great services are based on your previous purchases, what you have clicked on and information you have submitted to us.
What types of personal data do we process?
We will process following categories of personal data
* contact information such as e-mail address, telephone number and postal code
* what products and offers you have clicked on. If you have a Darkside Eyewear account we will also process your personal data submitted in relation to the account and membership such as
* shopping history
* how you navigated and clicked on the site
Who has access to your personal data?
Data that is forwarded to third parties is only used to provide you with the service mentioned above, to distribution of physical and digital direct marketing like MailChimp and Squarespace and Google Analytics. We never pass on, sell or swap your data for marketing purposes to third parties outside Darkside Eyewear.
What is the legal ground to process your personal data?
The processing of your personal data is based on your consent when you agree to direct marketing. Except for postal marketing, including catalogues, that will be sent to you based on our legitimate interest.
Your right to withdraw your consent:
You have the right to withdraw your consent for the processing of your personal data at any time and object to direct marketing. When you do so Darkside Eyewear won't be able to send you any further direct marketing offers or information based on your consent.
You can opt out from direct marketing by the following means:
* following the instruction in each marketing post
* by sending an email to: firstname.lastname@example.org
How long do we save your data?
We will keep your data for direct marketing until you withdraw your consent. For e-mail marketing we will consider you an inactive customer if you haven't opened an e-mail for within the last year. After this time period your personal data will be deleted.
Read our General privacy notice